Trade Mark and (Design) Patent Law
Trademarks, names and titles, as well as registered designs, represent a worldwide value-added factor, while they generate recognition, build confidence and give active as well as passive orientation. From the legal aspect, trademarks and registered designs are independent assets, which can be sold, licensed, or otherwise assigned.
Lucrative strategies require, on the one hand, systematic trademark management, which is in harmony with the product, the packaging and the medial possibilities of promotion and marketing. On the other, the company or mark owner needs legality, i.e. the ability to take legal action against imitation.
Commercial rights protection, firmly anchored in the law, whether in the classic consumer, entertainment, or service sectors, is achieved by the application and registration of marks, designs, or patents. German and European applications and registrations act as protection against unauthorized imitation and lessen any problems involved in providing evidence in the case of violation, as well as considerably reducing the costs concerned in filing legal suit both at home and abroad. For the official registration of a designation, symbol or design, supports its legality and thus extensively protects a company or copyright owner’s investment.
We represent a large number of companies, particularly in the areas of classic consumer goods and the food industry, as well as publishers, film production companies and advertising agencies, both advising and supporting them in their application strategy. We organize application and registration procedures and monitor registrations both nationally and internationally. In the event of any subsequent third party infringement of protected rights, we take swift and decisive action, up to and including litigation.
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